• The primary focus of our media relations activity is to ensure accurate and favourable coverage in the consumer, business and trade press - to inform and influence consumers with information on our client’s brand and/or product/ service
• Leveraging consistent and qualitative not quantitative media coverage
• Creating, adapting, translating and disseminating press releases that will result in appropriate coverage
• Arranging and managing press conferences and events
• Originating locally generated feature articles in targeted media by identifying for, and agreeing a portfolio of possible feature topics
• Periodically arranging one-on-one interviews with key publications in order to maintain and further develop the profile of our client.
• Writing – powerful and influential writing to capture attention and make headlines. We write well structured and informative feature articles and press releases for industries ranging from retail, automotive, electronics, aviation, cosmetics, coffee brands, interior design, various events, and the list goes on.